Julieta Dei Castelli is a Producer and Creative Director in the audiovisual and fashion industries. Her work has been published in prestigious editorials such as VOGUE and VTMAG. With an aesthetic that transforms the environment into a dreamlike universe, Julieta creates worlds infused with elegance, femininity, and mystery, where creative direction, art, and costume design become her primary tools of expression.

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Her productions explore beauty in its most intriguing form, placing her protagonists in settings that evoke an unfinished narrative: the pause between two movements, the echo of a vanished conversation, the trace of a story barely whispered. Femininity in her work is presented as a balance between strength and delicacy, between mystery and revelation. Each image is a precise composition where refinement asserts itself not only through wardrobe but also in the atmosphere that surrounds it.

One of the hallmarks of her work is the direction of her models' gaze, often lost in the distance, as if disconnected from the present. Though the figure may appear splendid, her eyes tell a different story—she is elsewhere, in another time, with another person. This enigma—What is she thinking?—is what engages the viewer.

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Julieta is currently the Creative Director of Maison Madame, a fur coat brand born in Paris and now based in Buenos Aires. In this role, she is responsible for creating the brand's visual identity and directing both campaigns and editorials, representing the Maison’s aesthetic universe alongside her own creative vision.

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She is also the co-founder and Creative Director of L’Atelier, a boutique production agency dedicated to excellence in the fields of fashion, luxury, and avant-garde. L’ Atelier specializes in bringing creative visions to life, both in the commercial and editorial spheres.